Store Design and Fit Out Tips for Retailers
Every retailer would like to ensure that their products sell in every channel, especially the ones on your store. You invested on marketing ideas, PR schemes, and publicity stint to increase your bottom line.
However, not all retailers might know that the key for a good sale on the store lies on the fit out, store design and how the products are arrange. Yes, you read it right. Your product arrangement plays a big role on your store sales. And if you are aiming to aiming to boost your bottom line, follow the tips from interior fit out companies in Dubai:
- Make sure the pathway is clear
One thing that the customers hate the most is cramped pathways. Once they find it hard to go through the products, they will immediately exit your store. Plan out your store’s floor plan and plot out where elements should be placed in a way that it will not obstruct the pathway. In addition with the clear pathway, the journey of the buyer should be subtlety staged that would lead them to buying your products.
- Place important or highlighted products on eye-level
One of the buyer’s pain points is not being able to check out the products. If your products are displayed below the eye level (where buyers would have to bow down) or above the eye level (where buyer would have to reach out the products), then you are in big sales trouble. There are buyers who are not willing bow down or reach out for the products would never even set foot on your store. You are losing potential sales if you product placement is not well-though out. Be sure to place them on eye-level where the potential buyers can see the highlights of your products up close.
- Do not forget the discounted and best buy items
Discounted and best buy items are one way to get customer check out your store. The ideal space to place them is near the door where you can bait passersby on checking these items out. Once they set foot inside the store, you have a big chance of convincing them to buy the product and look around for more items.
- Make sure that the shelves are easy to grasp
Other items that are not in display also have a big chance of being sold given that they are placed on easy to reach shelves. Be sure that your interior fit out contractors Dubai professionals would install your shelves on easy to reach by customers.
- Be sure that your customers comfortable
Customers that are not comfortable would more likely to leave your store. Ensure that there are seating furniture on each corner to assist customers who would like to rest for a while.